Update your message – RETAG!
Home \ News July 21, 2011

One of the easiest ways to get more life out of a commercial is to re-tag it. The original spot remains the same, but graphics are added and/or voice-overs are changed to emphasize an upcoming sale or promotion. The Media Group @ Michael’s does this often for several clients. If they don’t have the budget for a new commercial anytime they want to promote something, we produce the original spot so that the message isn’t dated. And then when the client does have a sale going on, we add or update graphics and the voice-over to accommodate the dated message. After the sale is over, the original spot goes back into the air schedule, or we do a new update.

Select Building Supply

We recently did a retag for Select Building Supply. If you saw the original commercials, you will notice that we added text graphics and a new voice over promoting 15% off cabinet orders. This commercial also features the Media Group @ Michael’s new male voice talent, Ben Caldwell. We are working on a few more projects using his voice, so keep your ears open for more from Ben.


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